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In pursuit of elegance : why the best ideas have something missing

Author: Matthew E May
Publisher: New York : Broadway Books, ©2009.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:
"A fresh, compulsively readable narrative of the elusive element behind so many innovative breakthroughs, in fields ranging from physics and marketing to design and popular culture. What made The Sopranos finale one of the most talked about events in television history? Why is Sudoku so addictive and the iPhone so darn irresistible? What do Jackson Pollack and Lance Armstrong have in common with theoretical  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Matthew E May
ISBN: 9780385526494 0385526490 0385526504 9780385526500
OCLC Number: 251202160
Description: vii, 216 pages : illustrations ; 22 cm
Contents: The missing piece --
Elements of elegance --
Desperately seeking symmetry --
Seduced by nothing --
Laws of subtraction --
On sustainable solutions --
Elegance in mind.
Responsibility: Matthew E. May.
More information:

Abstract:

"A fresh, compulsively readable narrative of the elusive element behind so many innovative breakthroughs, in fields ranging from physics and marketing to design and popular culture. What made The Sopranos finale one of the most talked about events in television history? Why is Sudoku so addictive and the iPhone so darn irresistible? What do Jackson Pollack and Lance Armstrong have in common with theoretical physicists and Buddhist monks? Elegance. In this thought-provoking exploration of why certain events, products, and people capture our imaginations, and loyalty, Matthew May defines elegance as the elusive combination of unusual simplicity and surprising power, and pinpoints the four key elements that characterize it - seduction, subtraction, symmetry, and sustainability."--Global Books in Print.

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