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In pursuit of prestige : strategy and competition in U.S. higher education

Author: Dominic J Brewer; Susan M Gates; Charles A Goldman
Publisher: New Brunswick, NJ : Transaction Publishers, ©2002.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"This volume examines higher education as an industry. The authors focus on how institutions serve four identifiable markets that generate revenues (student enrollment, research funding, public fiscal support, and private giving). They describe and analyze higher educational institutions investment, pricing, and marketing behaviors, and the nature of competition among schools. They review the industry's basic
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Document Type: Book
All Authors / Contributors: Dominic J Brewer; Susan M Gates; Charles A Goldman
ISBN: 076580056X 9780765800565 9780765808295 0765808293
OCLC Number: 47056399
Description: xiii, 175 pages : illustrations ; 24 cm
Contents: Introduction: A New Perspective on U.S. Higher Education --
Studying Strategic Behavior in Higher Education --
New Qualitative Data --
Basic Conditions and Market Structure of the Higher Education Industry --
Defining the Higher Education Industry --
Four Key Revenue Markets --
Student Enrollments --
Research Funding --
Public Fiscal Support --
Private Giving --
Other Revenue Markets --
Institutional Objectives --
Spending the Revenue: Basic Operating Costs and Discretionary Resources --
Industry Structure, Conduct, and Performance --
Characterizing Institutional Position and Strategies --
Defining Reputation and Prestige --
Investing in Reputation and Prestige --
Institutional Mission and Degree Level Do Not Determine Strategic Type --
Institutional Resource Allocation --
Overall Comparison of P, PS, R, and PS-R Hybrid Type Institutions --
The Carnegie Classification --
Other Definitions of Prestige and Reputation --
Institutional Position and Strategy in the Four Key Revenue Markets --
Student Enrollments --
Research Funding --
Public Fiscal Support --
Private Giving --
Overview of the Four Key Revenue Markets --
Relating Financial Health to Institutional Position and Strategy: Six Case Studies --
The Concept of Financial Health --
Revenues, Expenditures, and Resource Allocation --
Stock of and Investment in Reputation and Prestige --
Site Visit Examples --
University A: Maintaining a Financially Healthy Prestige Equilibrium --
University B: Growth and Savvy Management Support Successful Prestige Seeking.
Responsibility: Dominic J. Brewer, Susan M. Gates, and Charles A. Goldman.

Abstract:

This text examines American higher education as an industry. It focuses on how institutions serve four identifiable markets that generate revenues: student enrollment, research funding, public fiscal  Read more...

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