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Inbound marketing : get found using Google, social media, and blogs

Author: Brian Halligan; Dharmesh Shah
Publisher: Hoboken, N.J. : Wiley, ©2010.
Series: New rules of social media series.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The riles of marketing have changed and the key to winning is to use this change to your advantage. If you've wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the book for you. HubSpot founders Brian Halligan and Dharmesh  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Brian Halligan; Dharmesh Shah
ISBN: 9780470499313 0470499311
OCLC Number: 299694618
Notes: Includes index.
Description: xxiii, 226 p. : ill. ; 24 cm.
Contents: Shopping has changed...has your marketing? --
Is your web site a marketing hub? --
Are you worthy? --
Create remarkable content --
Get found in the blogosphere --
Getting found in Google --
Get found in social media --
Convert visitors into leads --
Convert prospects into leads --
Convert leads to customers --
Make better marketing decisions --
Picking and measuring your people --
Picking and measuring a PR --
Watching your competition --
On commitment, patience and learning --
Why now? --
Tools and resources --
Tips from the Trenches for Startups.
Series Title: New rules of social media series.
Responsibility: Brian Halligan and Dharmesh Shah.

Abstract:

Stop pushing your message out and start pulling your customers in Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less  Read more...

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"If you've been looking for a trustworthy primer on getting found online, here's a great place to start. Buy one for your clueless colleague too."-Seth Godin, author of Meatball Sundae "If you have Read more...

 
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