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Inbound marketing : get found using Google, social media, and blogs

Autore: Brian Halligan; Dharmesh Shah
Editore: Hoboken, N.J. : Wiley, ©2010.
Serie: New rules of social media series.
Edizione/Formato:   book_printbook : EnglishVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The riles of marketing have changed and the key to winning is to use this change to your advantage. If you've wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the book for you. HubSpot founders Brian Halligan and Dharmesh  Per saperne di più…
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Tipo materiale: Risorsa internet
Tipo documento: Book, Internet Resource
Tutti gli autori / Collaboratori: Brian Halligan; Dharmesh Shah
ISBN: 9780470499313 0470499311
Numero OCLC: 299694618
Note: Includes index.
Descrizione: xxiii, 226 pages : illustrations ; 24 cm.
Contenuti: Shopping has changed ... has your marketing? --
Is your web site a marketing hub? --
Are you worthy? --
Create remarkable content --
Get found in the blogosphere --
Getting found in Google --
Get found in social media --
Convert visitors into leads --
Convert prospects into leads --
Convert leads to customers --
Make better marketing decisions --
Picking and measuring your people --
Picking and measuring a PR --
Watching your competition --
On commitment, patience and learning --
Why now? --
Tools and resources --
Tips from the Trenches for Startups.
Titolo della serie: New rules of social media series.
Responsabilità: Brian Halligan and Dharmesh Shah.

Abstract:

Stop pushing your message out and start pulling your customers in Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less  Per saperne di più…

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"If you've been looking for a trustworthy primer on getting found online, here's a great place to start. Buy one for your clueless colleague too."-Seth Godin, author of Meatball Sundae "If you have Per saperne di più…

 
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