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Inbound marketing : get found using Google, social media, and blogs

著者: Brian Halligan; Dharmesh Shah
出版社: Hoboken, N.J. : Wiley, ©2010.
シリーズ: New rules of social media series.
エディション/フォーマット:   紙書籍 : Englishすべてのエディションとフォーマットを見る
概要:
To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The riles of marketing have changed and the key to winning is to use this change to your advantage. If you've wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the book for you. HubSpot founders Brian Halligan and Dharmesh  続きを読む
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資料の種類: インターネット資料
ドキュメントの種類 書籍, インターネット資料
すべての著者/寄与者: Brian Halligan; Dharmesh Shah
ISBN: 9780470499313 0470499311
OCLC No.: 299694618
メモ: Includes index.
物理形態: xxiii, 226 pages : illustrations ; 24 cm.
コンテンツ: Shopping has changed ... has your marketing? --
Is your web site a marketing hub? --
Are you worthy? --
Create remarkable content --
Get found in the blogosphere --
Getting found in Google --
Get found in social media --
Convert visitors into leads --
Convert prospects into leads --
Convert leads to customers --
Make better marketing decisions --
Picking and measuring your people --
Picking and measuring a PR --
Watching your competition --
On commitment, patience and learning --
Why now? --
Tools and resources --
Tips from the Trenches for Startups.
シリーズタイトル: New rules of social media series.
責任者: Brian Halligan and Dharmesh Shah.

概要:

Stop pushing your message out and start pulling your customers in Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less  続きを読む

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出版社によるあらすじ

"If you've been looking for a trustworthy primer on getting found online, here's a great place to start. Buy one for your clueless colleague too."-Seth Godin, author of Meatball Sundae "If you have 続きを読む

 
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