omitir hasta el contenido
Inbound marketing : get found using Google, social media, and blogs Ver este material de antemano
CerrarVer este material de antemano
Chequeando…

Inbound marketing : get found using Google, social media, and blogs

Autor: Brian Halligan; Dharmesh Shah
Editorial: Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], 2009.
Edición/Formato:   Libro : Inglés (eng)Ver todas las ediciones y todos los formatos
Base de datos:WorldCat
Resumen:

Stop pushing your message out and start pulling your customers in Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less  Leer más

Calificación:

(todavía no calificado) 0 con reseñas - Ser el primero.

Temas
Más materiales como éste

 

Encontrar un ejemplar en la biblioteca

&AllPage.SpinnerRetrieving; Encontrando bibliotecas que tienen este material…

Detalles

Género/Forma: Blogs
Tipo de documento: Libro/Texto
Todos autores / colaboradores: Brian Halligan; Dharmesh Shah
ISBN: 9780470499313 0470499311
Número OCLC: 428776454
Notas: Includes index.
Descripción: p. cm.
Contenido: Foreword by David Meerman Scott. Acknowledgment. Introduction. PART ONE: INBOUND MARKETING. Chapter 1. Shopping Has Changed...Has Your Marketing? Who Moved My Customers? Inbound in Action: Barack Obama for President. Chapter 2. Is Your Website a Marketing Hub? Megaphone Versus Hub. It's Not What You Say - It's What Others Say About You. Does Your Web Site Have a Pulse? Your Mother's Impressed, But... Tracking Your Progress. Inbound in Action: 37Signals. Chapter 3. Are You Worthy? Creating a Remarkable Strategy. Tracking Your Progress. Inbound in Action: The Grateful Dead. PART TWO: GET FOUND BY PROSPECTS. Chapter 4. Create Remarkable Content. Building a Content Factory. Variety Is the Spice of Life. You Gotta Give to Get. Moving Beyond the Width of Your Wallet. Tracking Your Progress. Inbound in Action: Wikipedia. Chapter 5. Get Found in the Blogosphere . Getting Your Blog Started Right. Authoring Effective Articles. Help Google Help You. Making Your Articles Infectious. Give Your Articles a Push. Starting Conversations with Comments. Why Blogs Sometimes Fail. The Gift That Keeps on Giving. Consuming Content with RSS. Subscribe to Relevant Industry Blogs. Contribute To the Conversation. Tracking Your Progress. Inbound in Action:: Whole Foods. Chapter 6. Getting Found in Google. Paid Versus Free. A (Brief) Introduction to How Google Works. Picking the Perfect Keywords. On-Page SEO : Doing the Easy Stuff First. Off-Page SEO: The Power of Inbound Links. Black Hat SEO: How To Get Your Site Banned by Google. The Dangers of PPC. Tracking Your Progress. Inbound Marketing at Work: DIY Shutters. Chapter 7. Get Found in Social Media. Creating an Effective Online Profile. Getting Fans on Facebook. Creating Connections on LinkedIn. Gathering Followers on Twitter. Driving Traffic with Digg. Being Discovered with StumbleUpon. Getting Found in YouTube. Tracking Your Progress. Inbound in Action: FreshBooks. PART THREE: CONVERTING CUSTOMERS. Chapter 8. Convert Visitors into Leads. Compelling Calls to Action. Mistakes to Avoid. Optimizing Through Experimentation. Tracking Your Progress. Inbound in Action: Google. Chapter 9. Convert Prospects into Leads. Landing Page Best Practices. Creating Functional Forms. Going Beyond the Form. A Word of Caution. Tracking Your Progress. Inbound in Action: Zappos. Chapter 10. Convert Leads to Customers. Grading Your Leads. Nurturing Your Leads. Broadening Your Reach. Tracking Your Progress. Inbound in Action: Kiva. PART FOUR: MAKE BETTER DECISIONS. Chapter 11. Make Better Marketing Decisions. Levels and Definitions. Campaign Yield. Tracking Your Progress. Inbound in Action: Constant Contact. Chapter 12. Picking and Measuring Your People. Hire D igital Citizens. Hire A nalytical Chops. Hire for Their Web R each. Hire C ontent Creators. Developing Existing Marketers. Tracking Your Progress. Inbound in Action: Jack Welch and GE. Chapter 13. Picking and Measuring a PR Agency. Picking a PR Agency. Tracking Your Progress. Inbound in Action: Solis, Weber, Defren, & Roetzer. Chapter 14. Watching Your Competition. Tools To Keep Tabs on Competitors. Tracking Your Progress. Inbound in Action: TechTarget. Chapter 15. On Commitment, Patience and Learning. Tracking Your Progress. Inbound in Action: Tom Brady. Chapter 16. Why Now? Tools and Resources. Tips from the Trenches for Startups. Index.
Responsabilidad: by Brian Halligan and Dharmesh Shah; foreword by David Meerman Scott.

Reseñas

Reseñas editoriales

Resumen de la editorial

"If you've been looking for a trustworthy primer on getting found online, here's a great place to start. Buy one for your clueless colleague too."-Seth Godin, author of Meatball Sundae "If you have Leer más

 
Reseñas contribuidas por usuarios
Recuperando reseñas de GoodReads…
Recuperando reseñas de DOGObooks…

Etiquetas

Todas las etiquetas de usuarios (4)

Ver etiquetas más populares como: lista de etiquetas | nube de etiquetas

Confirmar este pedido

Ya ha pedido este material. Escoja OK si desea procesar el pedido de todos modos.

Datos enlazados


<http://www.worldcat.org/oclc/428776454>
library:oclcnum"428776454"
library:placeOfPublication
library:placeOfPublication
library:placeOfPublication
rdf:typeschema:Book
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:contributor
schema:creator
schema:datePublished"2009"
schema:exampleOfWork<http://worldcat.org/entity/work/id/803666371>
schema:genre"Blogs"@en
schema:inLanguage"en"
schema:name"Inbound marketing : get found using Google, social media, and blogs"@en
schema:publication
schema:publisher
schema:publisher
schema:workExample
umbel:isLike<http://bnb.data.bl.uk/id/resource/GBA974237>
wdrs:describedby

Content-negotiable representations

Cerrar ventana

Inicie una sesión con WorldCat 

¿No tienes una cuenta? Puede fácilmente crear una cuenta gratuita.