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Inductive fuzzy classification in marketing analytics

Author: Michael Kaufmann
Publisher: Cham : Springer, 2014.
Series: Fuzzy management methods
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
To enhance marketing analytics, approximate and inductive reasoning can be applied to handle uncertainty in individual marketing models. This book demonstrates the use of fuzzy logic for classification and segmentation in marketing campaigns. Based on practical experience as a data analyst and on theoretical studies as a researcher, the author explains fuzzy classification, inductive logic, and the concept of  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Printed edition:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Michael Kaufmann
ISBN: 9783319058610 3319058614 3319058606 9783319058603
OCLC Number: 881427136
Description: 1 online resource (xx, 125 pages) : illustrations.
Contents: A Gradual Concept of Truth --
Fuzziness and Induction --
Analytics and Marketing --
Prototyping and Evaluation --
Precisiating Fuzziness by Induction.
Series Title: Fuzzy management methods
Responsibility: Michael Kaufmann.
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