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Industrial advertising: planning, creating, evaluating, and merchandising it more effectively.

Author: Fredrick R Messner
Publisher: New York, McGraw-Hill [1963]
Series: McGraw-Hill series in marketing and advertising.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Additional Physical Format: Online version:
Messner, Fredrick R.
Industrial advertising.
New York, McGraw-Hill [1963]
(OCoLC)610511441
Document Type: Book
All Authors / Contributors: Fredrick R Messner
OCLC Number: 364435
Description: xxii, 314 pages illustrations 22 cm.
Series Title: McGraw-Hill series in marketing and advertising.
Responsibility: With a preface by Marion Harper, Jr.

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