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| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
Oz Shy |
| ISBN: | 0262691795 9780262691796 0262193663 9780262193665 |
| OCLC Number: | 60179029 |
| Description: | 488 p. : 112 illustrations, index |
| Contents: | Introduction: the study of industrial organization; law and economics; industrial organizations and international trade. Part 1 Theoretical background: basic concepts in noncooperative game theory, normal form games, extensive form games, repeated games, appendices games with mixed actions, games with imperfect information; technology, production cost, and demand: technology and cost, the demand function, appendix: consumer surplus - quasi-linear utility. Part 2 Market structures and organization - perfect competition: non-increasing returns to scale, increasing returns to scale, marginal-cost pricing and social welfare; the monopoly - the monopoly's profit-maximization problem, monopoly and social welfare, discrimination monopoly, the cartel and the multiplant monopoly, durable-goods monopolies, appendix: the legal approach; markets for homogeneous products: Cournot Market structure, sequential moves, Bertrand Market structure, Cournot versus Bertrand, self-enforcing collusion, international trade in homogeneous products, appendix: Cournot with heterogeneous firms; markets for differentiated products: two differentiated products, monopolistic competition in differentiated products, "location" models, appendices: inverting demand systems, equilibrium in the linear city; concentration, mergers, and entry barriers: concentration measures, mergers, entry barriers, entry deterrence, contestable markets, appendices: merger and antitrust law, entry deterrence and antitrust law. Part 3 Technology and market structure - research and development: classification of process innovation, innovation race, cooperation in R&D, patents, licensing an innovation, governments and international R&D races, appendices: patent law, legal approach to R&D joint ventures, mathematical appendix; the economics of compatibilidad and standards: the network externalities approach, the supporting services approach, the components approach. Part 4 Marketing - advertising: persuasive advertising, information advertising, targeted advertising comparison advertising, other issues concerning advertising, appendix: advertising regulations; quality, durability, and warranties: personal income and quality purchase, quality as vertical product differentiation, market structure, quality, and durability, the innovation-durability tradeoff, the market for lemons, quality-signalling games, warranties, appendix: the legal approach to products liability; pricing tactics - two-part tariff and peak-load pricing: two-part tariff, nonuniform pricing, peak-load pricing, can firms "control" the seasons? (Part contents). |
| Responsibility: | Oz Shy (Faculty of Economics, Tel Aviv University, Israel) |
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