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The Indy 500 : how producers will thrive in the digital age.

Author: Mark CubanBruce LeakDavid NeumanMika SalmiNATPE Educational Foundation.All authors
Publisher: Los Angeles, Calif. : NATPE Educational Foundation, 2000.
Series: Living curriculum.
Edition/Format:   VHS video : VHS tape   Visual material : English
Summary:
"The Internet has created a whole new distribution model for content, opening up seemingly limitless opportunities for producers. Providing content creators with greater latitude for expression than traditional forms of media such as film and television, online entertainment is exploring a variety of innovative storytelling processes. And with the pending rollout of broadband, original online entertainment is  Read more...
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Details

Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Mark Cuban; Bruce Leak; David Neuman; Mika Salmi; NATPE Educational Foundation.; National Association of Television Program Executives (U.S.). Convention
OCLC Number: 136946256
Notes: Accompanying guide contains a summary, suggested discussion points, and biographical information about the speakers.
Performer(s): Moderator: Mark Cuban ; panelists: Bruce Leak, David Neuman, Mika Salmi.
Event notes: Recorded at the NATPE 2000 Conference & Exhibition, New Orleans, on January 26, 2000.
Description: 1 videocassette (36 min., 6 sec.) : sound, color ; 1/2 in. + teacher/student guide.
Details: VHS, stereo. on two channels.
Series Title: Living curriculum.
Other Titles: How producers will thrive in the digital age

Abstract:

"The Internet has created a whole new distribution model for content, opening up seemingly limitless opportunities for producers. Providing content creators with greater latitude for expression than traditional forms of media such as film and television, online entertainment is exploring a variety of innovative storytelling processes. And with the pending rollout of broadband, original online entertainment is evolving at a rapid rate. New media mavens discuss how entertainment may change as a result of digital broadband, what business models will need to work, and how to define Internet winners and losers. Specific areas of discussion include: the expectations of today's younger audience; the changing role of the advertiser with regard to online entertainment programming; the importance of interactivity in online programming"--Guide.

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