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Infinite possibility : creating customer value on the digital frontier

Author: B Joseph Pine; Kim Korn
Publisher: San Francisco, CA : Berrett-Koehler Publishers, ©2011.
Edition/Format:   Print book : English : 1st edView all editions and formats
Database:WorldCat
Summary:
The authors provide a new tool geared to exploring and exploiting the digital frontier. They delineate eight different realms of experience encompassing various aspects of Reality and Virtuality and, using scores of examples, show how innovative companies operate within and across each realm to create extraordinary customer value.
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Document Type: Book
All Authors / Contributors: B Joseph Pine; Kim Korn
ISBN: 9781605095639 160509563X
OCLC Number: 535495160
Notes: "A BK Business book."
Description: xviii, 268 pages : illustrations ; 24 cm
Contents: Introduction : innovation on the digital frontier --
Cosmos incogniti : introducing the multiverse --
Reality : presenting the richest of experiences --
Augmented reality : enhancing the world around us --
Alternate reality : creating an alternate view of the real world --
Warped reality : playing with time --
Virtuality : crafting the most imaginative of experiences --
Augmented virtuality : bringing the material into the virtual --
Physical virtuality : instantiating the virtual in the material --
Mirrored virtuality : absorbing the real world into the virtual --
Multiverse excursion : reaching through the realms --
Offering depiction : varying the variables --
Third spaces : fusing the real and the virtual --
From design to deployment : act into the future --
Afterword : to infinity and beyond.
Responsibility: B. Joseph Pine II, Kim C. Korn.

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Provides a fresh model to help readers conceptualize and combine various aspects of the virtual and the real to create breakthrough customer experiences. This title delineates eight different realms  Read more...

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"Using an ingenious combination of visual imagination and hard logic, Pine and Korn explore and map eight new largely undiscovered digital realms, ripe for development. They take us on a mesmerizing Read more...

 
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