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Influence : how and why people agree to things

Author: Robert B Cialdini
Publisher: New York : Morrow, 1984.
Edition/Format:   Print book : English : 1st edView all editions and formats
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Additional Physical Format: Online version:
Cialdini, Robert B.
Influence.
New York : Morrow, 1984
(OCoLC)624470568
Document Type: Book
All Authors / Contributors: Robert B Cialdini
ISBN: 0688015603 9780688015602 0688041078 9780688041076
OCLC Number: 10019153
Description: 302 pages : illustrations ; 25 cm
Contents: Weapons of influence --
Reciprocation: the old give and take, and take --
Commitment and consistency: hobgoblins of the mind --
Social proof: truths are us --
Liking: the friendly thief --
Authority: directed deference --
Scarcity: the rule of the few --
Epilogue: instant influence: primitive consent for an automatic age.
Responsibility: Robert B. Cialdini.

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