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The influence of user generated content and electronic word of mouth marketing : an application of the elaboration likelihood model and the two-step flow model of communication

Author: Emily Ann Cutka; Butler University.
Publisher: 2010.
Dissertation: Thesis (B.A.) Magna Cum Laude--Butler University, 2010.
Edition/Format:   Thesis/dissertation : Thesis/dissertation : Manuscript   Archival Material : English
Database:WorldCat
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Material Type: Thesis/dissertation, Manuscript
Document Type: Book, Archival Material
All Authors / Contributors: Emily Ann Cutka; Butler University.
OCLC Number: 694791454
Description: 102 leaves ; 28 cm
Responsibility: Emily Ann Cutka.

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Primary Entity

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