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The influence of user generated content and electronic word of mouth marketing : an application of the elaboration likelihood model and the two-step flow model of communication

by Emily Ann Cutka; Butler University.
Type:   Thesis/dissertation : Thesis/dissertation : Manuscript   Archival Material
Publisher: 2010.
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electronic word-of-mouth marketing (by 1 person)

elm (by 1 person)

social media (by 1 person)

ugc (by 1 person)

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