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The influence of user generated content and electronic word of mouth marketing : an application of the elaboration likelihood model and the two-step flow model of communication

저자: Emily Ann Cutka; Butler University.
출판사: 2010.
논문: Thesis (B.A.) Magna Cum Laude--Butler University, 2010.
판/형식:   주제/주장 : 눈문/학위논문 : 필사본   아카이브 자료 : 영어
데이터베이스:WorldCat
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자료 유형: 눈문/학위논문, 필사본
문서 형식: 책, 아카이브 자료
모든 저자 / 참여자: Emily Ann Cutka; Butler University.
OCLC 번호: 694791454
설명: 102 leaves ; 28 cm
책임: Emily Ann Cutka.

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Primary Entity

<http://www.worldcat.org/oclc/694791454> # The influence of user generated content and electronic word of mouth marketing : an application of the elaboration likelihood model and the two-step flow model of communication
    a pto:Manuscript, schema:IndividualProduct, schema:Book, bgn:Thesis, schema:CreativeWork ;
    bgn:inSupportOf "Thesis (B.A.) Magna Cum Laude--Butler University, 2010." ;
    library:oclcnum "694791454" ;
    rdfs:seeAlso <http://experiment.worldcat.org/entity/work/data/767457103#CreativeWork/thesis_honors_journalism> ; # Thesis (Honors--Journalism)
    schema:about <http://id.worldcat.org/fast/1743487> ; # User-generated content
    schema:about <http://id.worldcat.org/fast/1741098> ; # Social media
    schema:about <http://id.worldcat.org/fast/1180179> ; # Word-of-mouth advertising
    schema:about <http://id.worldcat.org/fast/876238> ; # Consumer behavior
    schema:contributor <http://experiment.worldcat.org/entity/work/data/767457103#Organization/butler_university> ; # Butler University.
    schema:creator <http://experiment.worldcat.org/entity/work/data/767457103#Person/cutka_emily_ann> ; # Emily Ann Cutka
    schema:datePublished "2010" ;
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    schema:inLanguage "en" ;
    schema:name "The influence of user generated content and electronic word of mouth marketing : an application of the elaboration likelihood model and the two-step flow model of communication"@en ;
    schema:productID "694791454" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/694791454#PublicationEvent/2010> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/694791454> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/767457103#Person/cutka_emily_ann> # Emily Ann Cutka
    a schema:Person ;
    schema:familyName "Cutka" ;
    schema:givenName "Emily Ann" ;
    schema:name "Emily Ann Cutka" ;
    .

<http://id.worldcat.org/fast/1180179> # Word-of-mouth advertising
    a schema:Intangible ;
    schema:name "Word-of-mouth advertising"@en ;
    .

<http://id.worldcat.org/fast/1741098> # Social media
    a schema:Intangible ;
    schema:name "Social media"@en ;
    .

<http://id.worldcat.org/fast/1743487> # User-generated content
    a schema:Intangible ;
    schema:name "User-generated content"@en ;
    .

<http://id.worldcat.org/fast/876238> # Consumer behavior
    a schema:Intangible ;
    schema:name "Consumer behavior"@en ;
    .

<http://www.worldcat.org/title/-/oclc/694791454>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
    schema:about <http://www.worldcat.org/oclc/694791454> ; # The influence of user generated content and electronic word of mouth marketing : an application of the elaboration likelihood model and the two-step flow model of communication
    schema:dateModified "2015-10-01" ;
    void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


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