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The influence of user generated content and electronic word of mouth marketing : an application of the elaboration likelihood model and the two-step flow model of communication

Auteur: Emily Ann Cutka; Butler University.
Uitgever: 2010.
Proefschrift: Thesis (B.A.) Magna Cum Laude--Butler University, 2010.
Editie/Formaat:   Scriptie/Proefschrift : Scriptie/Dissertatie : Manuscript   Archiefmateriaal : Engels
Database:WorldCat
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Details

Genre: Scriptie/Dissertatie, Manuscript
Soort document: Boek, Archiefmateriaal
Alle auteurs / medewerkers: Emily Ann Cutka; Butler University.
OCLC-nummer: 694791454
Beschrijving: 102 leaves ; 28 cm
Verantwoordelijkheid: Emily Ann Cutka.

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Gekoppelde data


Primary Entity

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   schema:about <http://id.worldcat.org/fast/1743487> ; # User-generated content
   schema:about <http://id.worldcat.org/fast/1741098> ; # Social media
   schema:about <http://id.worldcat.org/fast/1180179> ; # Word-of-mouth advertising
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<http://id.worldcat.org/fast/876238> # Consumer behavior
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