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The influence of user generated content and electronic word of mouth marketing : an application of the elaboration likelihood model and the two-step flow model of communication

Autor: Emily Ann Cutka; Butler University.
Editora: 2010.
Dissertação: Thesis (B.A.) Magna Cum Laude--Butler University, 2010.
Edição/Formato   Tese/dissertação : Tese/dissertação : Manuscrito   Material de Arquivo : Inglês
Base de Dados:WorldCat
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Detalhes

Tipo de Material: Tese/dissertação, Manuscrito
Tipo de Documento: Livro, Material de Arquivo
Todos os Autores / Contribuintes: Emily Ann Cutka; Butler University.
Número OCLC: 694791454
Descrição: 102 leaves ; 28 cm
Responsabilidade: Emily Ann Cutka.

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Primary Entity

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