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The influence of user generated content and electronic word of mouth marketing : an application of the elaboration likelihood model and the two-step flow model of communication 预览资料
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The influence of user generated content and electronic word of mouth marketing : an application of the elaboration likelihood model and the two-step flow model of communication

著者: Emily Ann Cutka; Butler University.
出版商: 2010.
论文: Thesis (B.A.) Magna Cum Laude--Butler University, 2010.
版本/格式:   硕士/博士论文 : 硕士论文/博士论文 : 手稿   档案资料 : 英语
数据库:WorldCat
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材料类型: 硕士论文/博士论文, 手稿
文件类型: 书, 档案资料
所有的著者/提供者: Emily Ann Cutka; Butler University.
OCLC号码: 694791454
描述: 102 leaves ; 28 cm
责任: Emily Ann Cutka.

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Primary Entity

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   schema:about <http://id.worldcat.org/fast/1743487> ; # User-generated content
   schema:about <http://id.worldcat.org/fast/1741098> ; # Social media
   schema:about <http://id.worldcat.org/fast/1180179> ; # Word-of-mouth advertising
   schema:about <http://id.worldcat.org/fast/876238> ; # Consumer behavior
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<http://id.worldcat.org/fast/1743487> # User-generated content
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<http://id.worldcat.org/fast/876238> # Consumer behavior
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