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The influence of user generated content and electronic word of mouth marketing : an application of the elaboration likelihood model and the two-step flow model of communication 预览资料
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The influence of user generated content and electronic word of mouth marketing : an application of the elaboration likelihood model and the two-step flow model of communication

著者: Emily Ann Cutka; Butler University.
出版商: 2010.
论文: Thesis (B.A.) Magna Cum Laude--Butler University, 2010.
版本/格式:   硕士/博士论文 : 硕士论文/博士论文 : 英语
数据库:WorldCat
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材料类型: 硕士论文/博士论文
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所有的著者/提供者: Emily Ann Cutka; Butler University.
OCLC号码: 694791454
描述: 102 leaves ; 28 cm.
责任: Emily Ann Cutka.

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