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The influence of user generated content and electronic word of mouth marketing : an application of the elaboration likelihood model and the two-step flow model of communication

作者: Emily Ann Cutka; Butler University.
出版商: 2010.
論文: Thesis (B.A.) Magna Cum Laude--Butler University, 2010.
版本/格式:   碩士/博士論文 : 碩士論文/博士論文 : 手稿   文檔資料 : 英語
資料庫:WorldCat
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資料類型: 碩士論文/博士論文, 手稿
文件類型: 圖書, 文檔資料
所有的作者/貢獻者: Emily Ann Cutka; Butler University.
OCLC系統控制編碼: 694791454
描述: 102 leaves ; 28 cm
責任: Emily Ann Cutka.

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Primary Entity

<http://www.worldcat.org/oclc/694791454> # The influence of user generated content and electronic word of mouth marketing : an application of the elaboration likelihood model and the two-step flow model of communication
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   rdfs:seeAlso <http://experiment.worldcat.org/entity/work/data/767457103#CreativeWork/thesis_honors_journalism> ; # Thesis (Honors--Journalism)
   schema:about <http://id.worldcat.org/fast/1743487> ; # User-generated content
   schema:about <http://id.worldcat.org/fast/1741098> ; # Social media
   schema:about <http://id.worldcat.org/fast/1180179> ; # Word-of-mouth advertising
   schema:about <http://id.worldcat.org/fast/876238> ; # Consumer behavior
   schema:contributor <http://experiment.worldcat.org/entity/work/data/767457103#Organization/butler_university> ; # Butler University.
   schema:creator <http://experiment.worldcat.org/entity/work/data/767457103#Person/cutka_emily_ann> ; # Emily Ann Cutka
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Related Entities

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    a schema:Person ;
   schema:familyName "Cutka" ;
   schema:givenName "Emily Ann" ;
   schema:name "Emily Ann Cutka" ;
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<http://id.worldcat.org/fast/1180179> # Word-of-mouth advertising
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   schema:name "Word-of-mouth advertising"@en ;
    .

<http://id.worldcat.org/fast/1741098> # Social media
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    .

<http://id.worldcat.org/fast/1743487> # User-generated content
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<http://id.worldcat.org/fast/876238> # Consumer behavior
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   schema:name "Consumer behavior"@en ;
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<http://www.worldcat.org/title/-/oclc/694791454>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
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