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Influence : the psychology of persuasion

Author: Robert B Cialdini
Publisher: New York : Morrow, ©1994.
Edition/Format:   Book : English : Rev. edView all editions and formats
Database:WorldCat
Summary:
The author, a doctor explains the six psychological principles that drive the human impulse to comply to the pressures of others and reveals how to defend oneself against manipulation.
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Document Type: Book
All Authors / Contributors: Robert B Cialdini
ISBN: 0688128165 9780688128166
OCLC Number: 28336412
Description: xiv, 320 p. : ill. ; 24 cm.
Contents: Weapons of influence --
Reciprocation : the old give and take and take --
Commitment and consistency : hobgoblins of the mind --
Social proof : truths are us --
Liking : the friendly thief --
Authority : directed deference --
Scarcity : the rule of the few --
Epilogue. Instant influence : primitive consent for an automatic age.
Other Titles: Psychology of persuasion
Responsibility: Robert B. Cialdini.
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Abstract:

The author, a doctor explains the six psychological principles that drive the human impulse to comply to the pressures of others and reveals how to defend oneself against manipulation.

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