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| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
Robert B Cialdini |
| ISBN: | 0688128165 9780688128166 |
| OCLC Number: | 28336412 |
| Description: | xiv, 320 p. : ill. ; 24 cm. |
| Contents: | Weapons of influence -- Reciprocation : the old give and take and take -- Commitment and consistency : hobgoblins of the mind -- Social proof : truths are us -- Liking : the friendly thief -- Authority : directed deference -- Scarcity : the rule of the few -- Epilogue. Instant influence : primitive consent for an automatic age. |
| Responsibility: | Robert B. Cialdini. |
| More information: |
Abstract:
Weapons of influence -- Reciprocation : the old give and take and take -- Commitment and consistency : hobgoblins of the mind -- Social proof : truths are us -- Liking : the friendly thief -- Authority : directed deference -- Scarcity : the rule of the few -- Epilogue. Instant influence : primitive consent for an automatic age.
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