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Influence : the psychology of persuasion

Autore: Robert B Cialdini
Editore: New York : Morrow, ©1993.
Edizione/Formato:   book_printbook : English : Rev. edVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
The author, a doctor explains the six psychological principles that drive the human impulse to comply to the pressures of others and reveals how to defend oneself against manipulation.
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Tipo materiale: Risorsa internet
Tipo documento: Book, Internet Resource
Tutti gli autori / Collaboratori: Robert B Cialdini
ISBN: 0688128165 9780688128166
Numero OCLC: 28336412
Descrizione: xiv, 320 p. : ill. ; 24 cm.
Contenuti: Weapons of influence --
Reciprocation : the old give and take and take --
Commitment and consistency : hobgoblins of the mind --
Social proof : truths are us --
Liking : the friendly thief --
Authority : directed deference --
Scarcity : the rule of the few --
Epilogue. Instant influence : primitive consent for an automatic age.
Responsabilità: Robert B. Cialdini.
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Abstract:

The author, a doctor explains the six psychological principles that drive the human impulse to comply to the pressures of others and reveals how to defend oneself against manipulation.

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