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Influence : the psychology of persuasion

著者: Robert B Cialdini
出版社: New York : Morrow, ©1993.
エディション/フォーマット:   紙書籍 : English : Rev. edすべてのエディションとフォーマットを見る
データベース:WorldCat
概要:
The author, a doctor explains the six psychological principles that drive the human impulse to comply to the pressures of others and reveals how to defend oneself against manipulation.
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資料の種類: インターネット資料
ドキュメントの種類 書籍, インターネット資料
すべての著者/寄与者: Robert B Cialdini
ISBN: 0688128165 9780688128166
OCLC No.: 28336412
物理形態: xiv, 320 pages : illustrations ; 24 cm
コンテンツ: Weapons of influence --
Reciprocation : the old give and take and take --
Commitment and consistency : hobgoblins of the mind --
Social proof : truths are us --
Liking : the friendly thief --
Authority : directed deference --
Scarcity : the rule of the few --
Epilogue. Instant influence : primitive consent for an automatic age.
責任者: Robert B. Cialdini.
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概要:

The author, a doctor explains the six psychological principles that drive the human impulse to comply to the pressures of others and reveals how to defend oneself against manipulation.

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