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Influence : the psychology of persuasion

저자: Robert B Cialdini
출판사: New York : Morrow, ©1993.
판/형식:   인쇄본 : 영어 : Rev. ed모든 판과 형식 보기
데이터베이스:WorldCat
요약:
The author, a doctor explains the six psychological principles that drive the human impulse to comply to the pressures of others and reveals how to defend oneself against manipulation.
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자료 유형: 인터넷 자료
문서 유형 도서, 인터넷 자원
모든 저자 / 참여자: Robert B Cialdini
ISBN: 0688128165 9780688128166
OCLC 번호: 28336412
설명: xiv, 320 pages : illustrations ; 24 cm
내용: Weapons of influence --
Reciprocation : the old give and take and take --
Commitment and consistency : hobgoblins of the mind --
Social proof : truths are us --
Liking : the friendly thief --
Authority : directed deference --
Scarcity : the rule of the few --
Epilogue. Instant influence : primitive consent for an automatic age.
책임: Robert B. Cialdini.
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The author, a doctor explains the six psychological principles that drive the human impulse to comply to the pressures of others and reveals how to defend oneself against manipulation.

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