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Influence : the psychology of persuasion

Autor: Robert B Cialdini
Editora: New York : Morrow, ©1993.
Edição/Formato   Imprimir livro : Inglês : Rev. edVer todas as edições e formatos
Base de Dados:WorldCat
Resumo:
The author, a doctor explains the six psychological principles that drive the human impulse to comply to the pressures of others and reveals how to defend oneself against manipulation.
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Detalhes

Tipo de Material: Recurso Internet
Tipo de Documento Livro, Recursos de internet
Todos os Autores / Contribuintes: Robert B Cialdini
ISBN: 0688128165 9780688128166
Número OCLC: 28336412
Descrição: xiv, 320 pages : illustrations ; 24 cm
Conteúdos: Weapons of influence --
Reciprocation : the old give and take and take --
Commitment and consistency : hobgoblins of the mind --
Social proof : truths are us --
Liking : the friendly thief --
Authority : directed deference --
Scarcity : the rule of the few --
Epilogue. Instant influence : primitive consent for an automatic age.
Responsabilidade: Robert B. Cialdini.
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Resumo:

The author, a doctor explains the six psychological principles that drive the human impulse to comply to the pressures of others and reveals how to defend oneself against manipulation.

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