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Influence : the psychology of persuasion

著者: Robert B Cialdini
出版商: New York : Morrow, ©1993.
版本/格式:   Print book : 英语 : Rev. ed查看所有的版本和格式
数据库:WorldCat
提要:
The author, a doctor explains the six psychological principles that drive the human impulse to comply to the pressures of others and reveals how to defend oneself against manipulation.
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材料类型: 互联网资源
文件类型: 书, 互联网资源
所有的著者/提供者: Robert B Cialdini
ISBN: 0688128165 9780688128166
OCLC号码: 28336412
描述: xiv, 320 p. : ill. ; 24 cm.
内容: Weapons of influence --
Reciprocation : the old give and take and take --
Commitment and consistency : hobgoblins of the mind --
Social proof : truths are us --
Liking : the friendly thief --
Authority : directed deference --
Scarcity : the rule of the few --
Epilogue. Instant influence : primitive consent for an automatic age.
责任: Robert B. Cialdini.
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摘要:

The author, a doctor explains the six psychological principles that drive the human impulse to comply to the pressures of others and reveals how to defend oneself against manipulation.

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