详细书目
| 文件类型: | 书 |
|---|---|
| 所有的著者/提供者: |
Robert B Cialdini |
| ISBN: | 006124189X 9780061241895 |
| OCLC号码: | 77527024 |
| 描述: | xiv, 320 p. : ill., ports. ; 21 cm. |
| 内容: | Weapons of influence -- Reciprocation : the old give and take--and take -- Commitment and consistency : hobgoblins of the mind -- Social proof : truths are us -- Liking : the friendly thief -- Authority : directed deference -- Scarcity : the rule of the few -- Epilogue. Instant influence : primitive consent for an automatic age. |
| 其他题名: | Psychology of persuasion |
| 责任: | Robert B. Cialdini. |
摘要:
Explains the psychology of why people say "yes" - and how to apply these understandings. This book aims to teach the six principles, how to use them to become a skilled persuader - and how to defend yourself against them.
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