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Influence : the psychology of persuasion
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Influence : the psychology of persuasion

著者: Robert B Cialdini
出版商: New York : Collins, ©2007.
版本/格式:   图书 : 英语 : Rev. ed. ; 1st Collins business essentials ed查看所有的版本和格式
提要:
Dr Robert Cialdini explains the six psychological principles that drive the human impulse to comply to the pressures of others and reveals how to defend oneself against manipulation.
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所有的著者/提供者: Robert B Cialdini
ISBN: 006124189X 9780061241895
OCLC号码: 77527024
描述: xiv, 320 p. : ill., ports. ; 21 cm.
内容: Weapons of influence --
Reciprocation : the old give and take--and take --
Commitment and consistency : hobgoblins of the mind --
Social proof : truths are us --
Liking : the friendly thief --
Authority : directed deference --
Scarcity : the rule of the few --
Epilogue. Instant influence : primitive consent for an automatic age.
其他题名: Psychology of persuasion
责任: Robert B. Cialdini.

摘要:

Explains the psychology of why people say "yes" - and how to apply these understandings. This book aims to teach the six principles, how to use them to become a skilled persuader - and how to defend  再读一些...

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出版商概要

The material in Cialdini's Influence is a proverbial gold mine.--Journal of Social and Clinical Psychology

 
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