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Influencer marketing for dummies

Author: Kristy SammisCat LincolnStefania PomponiJenny NgEdita Gassmann RodriguezAll authors
Publisher: Hoboken, NJ : For Dummies, a Wiley brand, [2016] ©2016
Series: --For dummies.
Edition/Format:   Print book : Manuscript   Archival Material : EnglishView all editions and formats
Summary:
Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new  Read more...
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Material Type: Manuscript, Internet resource
Document Type: Book, Archival Material, Internet Resource
All Authors / Contributors: Kristy Sammis; Cat Lincoln; Stefania Pomponi; Jenny Ng; Edita Gassmann Rodriguez; Judy Zhou
ISBN: 9781119114093 1119114098
OCLC Number: 907183862
Description: xv, 263 pages : illustrations ; 23 cm.
Contents: Getting started with influencer marketing --
Identifying influencers --
The main platforms for influencer marketing --
Measuring your success --
Creating stellar influencer marketing campaigns --
The part of tens --
Appendix. Federal Trade Commission guidelines.
Series Title: --For dummies.
Responsibility: by Kristy Sammis, Cat Lincoln, and Stefania Pomponi with Jenny Ng, Edita Gassmann Rodriguez, and Judy Zhou.
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Abstract:

The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing.  Read more...

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