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Influencer : the power to change anything

Author: Kerry Patterson; et al
Publisher: New York : McGraw-Hill, ©2008.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
"Everyone wants to be an influencer. We all want to learn how to help ourselves and others change behavior. And yet, in spite of the fact that we routinely attempt to do everything from lose weight to improve quality at work, few of us have more than one or two ideas about how to exert influence. For the first time, Influencer brings together the breakthrough strategies of contemporary influence masters. By drawing  Read more...
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Genre/Form: Popular Works
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Kerry Patterson; et al
ISBN: 9780071484992 007148499X
OCLC Number: 145431730
Description: x, 299 p. ; 24 cm.
Contents: You're an influencer --
Find vital behaviors --
Change the way you change minds --
Make the undesirable desirable : personal motivation --
Surpass your limits : personal ability --
Harness peer pressure : social motivation --
Find strength in numbers : social ability --
Design rewards and demand accountability : structural motivation --
Change the environment : structural ability --
Become an influencer.
Responsibility: Kerry Patterson ... [et al.].
More information:

Abstract:

Whether your goal is to change minds, change markets, or change the world-anything is possible for an influencer.This work brings together the strategies of contemporary influence masters. Drawing  Read more...

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