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Influencer : the power to change anything

Autore: Kerry Patterson
Editore: New York : McGraw-Hill, ©2008.
Edizione/Formato:   book_printbook : EnglishVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
"Everyone wants to be an influencer. We all want to learn how to help ourselves and others change behavior. And yet, in spite of the fact that we routinely attempt to do everything from lose weight to improve quality at work, few of us have more than one or two ideas about how to exert influence. For the first time, Influencer brings together the breakthrough strategies of contemporary influence masters. By drawing  Per saperne di più…
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Dettagli

Genere/forma: Popular Works
Tipo materiale: Risorsa internet
Tipo documento: Book, Internet Resource
Tutti gli autori / Collaboratori: Kerry Patterson
ISBN: 9780071484992 007148499X
Numero OCLC: 145431730
Descrizione: x, 299 pages ; 24 cm
Contenuti: You're an influencer --
Find vital behaviors --
Change the way you change minds --
Make the undesirable desirable : personal motivation --
Surpass your limits : personal ability --
Harness peer pressure : social motivation --
Find strength in numbers : social ability --
Design rewards and demand accountability : structural motivation --
Change the environment : structural ability --
Become an influencer.
Responsabilità: Kerry Patterson [and others].
Maggiori informazioni:

Abstract:

Whether your goal is to change minds, change markets, or change the world-anything is possible for an influencer.This work brings together the strategies of contemporary influence masters. Drawing  Per saperne di più…

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