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Influencer : the power to change anything

著者: Kerry Patterson; et al
出版商: New York : McGraw-Hill, ©2008.
版本/格式:   图书 : 英语查看所有的版本和格式
数据库:WorldCat
提要:
"Everyone wants to be an influencer. We all want to learn how to help ourselves and others change behavior. And yet, in spite of the fact that we routinely attempt to do everything from lose weight to improve quality at work, few of us have more than one or two ideas about how to exert influence. For the first time, Influencer brings together the breakthrough strategies of contemporary influence masters. By drawing  再读一些...
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类型/形式: Popular Works
材料类型: 互联网资源
文件类型: 书, 互联网资源
所有的著者/提供者: Kerry Patterson; et al
ISBN: 9780071484992 007148499X
OCLC号码: 145431730
描述: x, 299 p. ; 24 cm.
内容: You're an influencer --
Find vital behaviors --
Change the way you change minds --
Make the undesirable desirable : personal motivation --
Surpass your limits : personal ability --
Harness peer pressure : social motivation --
Find strength in numbers : social ability --
Design rewards and demand accountability : structural motivation --
Change the environment : structural ability --
Become an influencer.
责任: Kerry Patterson ... [et al.].
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摘要:

Whether your goal is to change minds, change markets, or change the world-anything is possible for an influencer.This work brings together the strategies of contemporary influence masters. Drawing  再读一些...

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