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Details
| Genre/Form: | Popular Works |
|---|---|
| Material Type: | Internet resource |
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Kerry Patterson; et al |
| ISBN: | 9780071484992 007148499X |
| OCLC Number: | 145431730 |
| Description: | x, 299 p. ; 24 cm. |
| Contents: | You're an influencer -- Find vital behaviors -- Change the way you change minds -- Make the undesirable desirable : personal motivation -- Surpass your limits : personal ability -- Harness peer pressure : social motivation -- Find strength in numbers : social ability -- Design rewards and demand accountability : structural motivation -- Change the environment : structural ability -- Become an influencer. |
| Responsibility: | Kerry Patterson ... [et al.]. |
| More information: |
Abstract:
Whether your goal is to change minds, change markets, or change the world-anything is possible for an influencer.This work brings together the strategies of contemporary influence masters. Drawing from the skills of hundreds of successful influencers, it shares eight principles for changing behaviors.
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Related Subjects:(8)
- Influence (Psychology)
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- Social Behavior.
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- Einfluss.
- Macht.
- Sozialverhalten.
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