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Influencing attitudes and changing behavior : an introduction to method, theory, and applications of social control and personal power

Author: Philip G Zimbardo; Ebbe B Ebbesen; Christina Maslach
Publisher: Reading, Mass. : Addison-Wesley Pub. Co., ©1977.
Series: Topics in social psychology.
Edition/Format:   Book : English : 2d edView all editions and formats
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Additional Physical Format: Online version:
Zimbardo, Philip G.
Influencing attitudes and changing behavior.
Reading, Mass. : Addison-Wesley Pub. Co., c1977
(OCoLC)568261157
Document Type: Book
All Authors / Contributors: Philip G Zimbardo; Ebbe B Ebbesen; Christina Maslach
ISBN: 0201087960 9780201087963
OCLC Number: 2900698
Notes: Includes index.
Description: xv, 271 p. : ill. ; 24 cm.
Contents: Posing problems of personal influence and social change --
Considering where to look for answers --
Examining theories of attitude and behavior change --
Reviewing representative research--
Critically analyzing selected attitude change research --
Translating principles into practice: the tactics and strategies of change --
Postscript A. The experiment as a source of information --
Postscript B. Techniques of attitude measurement --
Postscript C. On becoming a social change agent --
Postscript D. Student projects.
Series Title: Topics in social psychology.
Responsibility: Philip G. Zimbardo, Ebbe B. Ebbesen, Christina Maslach.

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