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Influencing human behavior.

Author: H A Overstreet
Publisher: New York, W.W. Norton, 1925.
Series: '">People's Institute "lectures-in-print" series.
Edition/Format:   book_printbook : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: H A Overstreet
OCLC Number: 2665379
Description: viii, 296 pages 22 cm.
Contents: Part one: Introductory techniques. I. The key problem: capturing the attention --
II. The appeal to wants --
III. The problem of vividness --
IV. The psychology of effective speaking --
V. The psychology of effective writing --
VI. Crossing the interest dead-line --
VII. Making ideas stick. Part two: Fundamental techniques. VIII. How to change persons: the entering wedge --
IX. The building of habits: associative techniques --
X. Our unconscious fabrication habits --
XI. The problem of straight thinking --
XII. Diagnosing the public --
XIII. Training the creative mind --
XIV. Conflict and invention --
XV. The technique of humor --
XVI. The individual and his world.
Series Title: People's Institute "lectures-in-print" series.

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