| 内容： |
The Information-Brokering Business --
Becoming an Information Broker --
The Pros and Cons of Information Brokering --
Identifying and Acquiring the Right Skills --
Developing Your Service Delivery Strategy --
What Information Brokers Do --
Research Services --
Providing Nonresearch Services --
Competitive Intelligence --
Personal/Public-Records Research, Investigators --
Your Own Business --
Starting Your Own Firm --
Preparing a Business Plan --
Forming the Business Structure --
Registering the Business Name --
Establishing Your Business Credentials --
Establishing a Business Location --
Establishing a Home-based Office --
Tax Exemptions and the Home Office --
Leased Space Alternative --
Furnishing Your Office --
Information Technology Support --
Establishing Mail and Delivery Services --
Managing Your Practice --
Professional Services --
Hiring Employees --
Basic Record Keeping --
Records Retention --
Insurance --
Disclaimers and Liability Limitations --
Billing for Services --
How Much Can You Earn as an Information Broker? --
Considering the Geographic Market --
How to Price Your Services --
Finding and Serving Your Clients --
Working with Clients --
Interviewing and Negotiating with Clients --
Communicating with Clients --
Client Proposals --
Collecting Payment --
Some Practice Scenarios --
Marketing Your Business --
Defining the Product/Service --
Production Ingredients --
Target Market --
Competition --
Pricing Your Product --
Promoting Your Product --
Print Media --
Meeting Your Target Market --
Direct Mail. |
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