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Information communication technologies and city marketing : digital opportunities for cities around the world

Author: Mila Gascó Hernández; Teresa Torres-Coronas
Publisher: Hershey, PA : Information Science Reference, ©2009.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"This book promotes understanding of ICT's contribution to the development of city marketing strategies to enhance local socio-economic development"--Provided by publisher.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Mila Gascó Hernández; Teresa Torres-Coronas
ISBN: 9781605661346 1605661341 9781605661353 160566135X
OCLC Number: 244246579
Notes: "Premier reference source"--Cover.
Description: xviii, 417 pages : illustrations, maps ; 29 cm
Contents: City branding; City development; City global management; City marketing initiatives; Digital tourism marketing; Effective ICT infrastructure; Export promotion; Global communication and competitiveness; Industry marketing; Information communication technologies; Integrated marketing communication strategy; Internet marketing; Mobile commerce techniques; Strategic technology planning; Techno-global economy; Tourism Web sites; Web site communication.
Responsibility: Mila Gascó-Hernández, Teresa Torres-Coronas, [editors].
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Abstract:

Intends to promote understanding of how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covering topics such as city branding, export  Read more...

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