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Information content management best practices : managing and deploying market research.

Author: Outsell, Inc.
Publisher: Burlingame, CA : Outsell, Inc., 2004.
Series: Information about information briefing, v. 7.
Edition/Format:   Book : English
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Outsell, Inc.
OCLC Number: 55619704
Notes: "May 21, 2004."
Description: 1 v. ; 29 cm.
Contents: Getting the lay of the land: why deploying market research is hot --
Market research deployment function at a glance --
Key trends and developments --
intellact: the market intelligence portal that took British Telecom by storm --
The state of market research deployment: report from the trenches --
Product spotlight: Bitpipe Analyst Direct and Northern Light Market Research Portal --
In Outsell's opinion.
Series Title: Information about information briefing, v. 7.

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