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|Material Type:||Internet resource|
|Document Type:||Book, Internet Resource|
|All Authors / Contributors:||
J E Rowley
|Description:||xvi, 228 pages : illustrations ; 24 cm|
The information marketplace --
Information products and services --
Building customer relationships --
Branding and corporate identity --
Marketing communications --
Price and pricing policy --
Collecting marketing data --
Marketing strategy and planning.
'The second edition would be valuable as a text as well as a refresher and motivator for the busy professional. For those who have already benefited from the first edition, this new edition would be