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Information marketing

Author: J E Rowley
Publisher: Aldershot, England ; Burlington, VT : Ashgate, ©2006.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Database:WorldCat
Summary:
"In this comprehensively revised second edition of Information Marketing Jennifer Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. Themes now developed more fully include: delivering the promise, e-service, self-service, customer relationships and value, partnerships and consortia through the value chain, product and service portfolios,  Read more...
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: J E Rowley
ISBN: 0754644138 9780754644132
OCLC Number: 62281774
Description: xvi, 228 pages : illustrations ; 24 cm
Contents: Marketing --
The information marketplace --
Customers --
Information products and services --
Building customer relationships --
Branding and corporate identity --
Marketing communications --
Price and pricing policy --
Collecting marketing data --
Marketing strategy and planning.
Responsibility: Jennifer Rowley.
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Abstract:

Explores the impact of globalisation, digitisation, connectivity and customisation in the information marketplace. This work includes themes such as: delivering the promise, e-service, self-service,  Read more...

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'The second edition would be valuable as a text as well as a refresher and motivator for the busy professional. For those who have already benefited from the first edition, this new edition would be Read more...

 
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    schema:reviewBody ""In this comprehensively revised second edition of Information Marketing Jennifer Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. Themes now developed more fully include: delivering the promise, e-service, self-service, customer relationships and value, partnerships and consortia through the value chain, product and service portfolios, integrated marketing communications, customer relationship management systems and online user data collection. New sections on branding and marketing in the web environment have been added and many new examples have been included."--Jacket." ;
    .


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