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Information masters : secrets of the customer race

Author: John McKean
Publisher: Chichester ; New York : Wiley, 1999.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

. Less than five percent of the world's firms achieve the full potential of their customer relationship initiatives. The rest are caught in its paradox.

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: John McKean
ISBN: 0471988014 9780471988014
OCLC Number: 40776736
Notes: "Less than five per cent of the worldʼs firms achieve the full potential of their customer relationship initiatives ... the rest are caught in its paradox."
Includes index.
Description: x, 287 pages : illustrations ; 24 cm
Contents: 1. Customer Masters are Information masters --
2. Masquerade of a Hidden malaise --
3. Mass-Market Customer Information Legacy --
4. Litmus Test for Customer Information --
5. Historical Approaches for Customer Information Initiatives --
6. Seven Elements of Customer Information Competency --
7. Rewards of Customer Information mastery --
8. Relative Information Mastery by Industry --
9. Customer masters in the 21st Century --
Conclusion.
Responsibility: John McKean.
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"A book that combines detailed technical and theoretical information, statistics and a fair degree of common-sense writing." -- Winning Business, September 2000

 
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