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Information systems : a manager's guide to harnessing technology.

Author: Open Textbook Library,
Publisher: Minneapolis, Minnesota : University of Minnesota Libraries Publishing, Minneapolis : Open Textbook Library 2015- ©2015-
Series: Open Textbook Library.
Edition/Format:   Website : Document   Continually Updated Resource   Computer File : EnglishView all editions and formats
Summary:
"Information Systems: A Manager's Guide to Harnessing Technology is intended for use in undergraduate and/or graduate courses in Management Information Systems and Information Technology."--Open Textbook Library.
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Genre/Form: Textbooks
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File, Continually Updated Resource
All Authors / Contributors: Open Textbook Library,
ISBN: 9781946135124 1946135127 9781936126064 1936126060
OCLC Number: 953732768
Notes: Author removed at request of original publisher. This edition adapted from a work originally produced in 2011 by a publisher who has requested that it not receive attribution.
Information Systems: A Manager's Guide to Harness Technology by [Author removed at request of original publisher] is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
Description: 1 online resource : colour illustrations.
Details: Mode of access: World Wide Web.
Contents: Setting the stage : technology and the modern enterprise --
Strategy and technology : concepts and frameworks for understanding what separates winners from losers --
Zara : fast fashion from savvy systems --
Netflix in two acts : the making of an e-commerce giant and the uncertain future of atoms to bits --
Moore's law : fast, cheap computing and what it means for the manager --
Understanding network effects --
Social media, peer production, and Web 2.0 --
Facebook : building a business from the social graph --
Understanding software : a primer for managers --
Software in flux : partly cloudy and sometimes free --
The data asset : databases, business intelligence, and competitive advantage --
A manager's guide to the Internet and telecommunications --
Information security : barbarians at the gateway (and just about everywhere else) --
Google in three parts : search, online advertising, and beyond.
Series Title: Open Textbook Library.

Abstract:

"Information Systems: A Manager's Guide to Harnessing Technology is intended for use in undergraduate and/or graduate courses in Management Information Systems and Information Technology."--Open Textbook Library.

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