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Information technology strategies : how leading firms use IT to gain an advantage

Author: William V Rapp
Publisher: Oxford ; New York : Oxford University Press, 2002.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Annotation The focus of this book is to educate the reader on the strategic principles fundamental to using information technology to gain market control. It provides case examples of how to use IT to enhance existing core competencies and strategies. The book is designed to help managers struggling withhow to advantageously harness the new information revolution. It can also support executive and business education  Read more...
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Genre/Form: Electronic books
Case studies
Additional Physical Format: Print version:
Rapp, William V.
Information technology strategies.
Oxford ; New York : Oxford University Press, 2002
(DLC) 2001044796
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: William V Rapp
OCLC Number: 646787832
Description: 1 online resource (xix, 303 pages) : illustrations
Contents: PART ONE: A STRATEGIC FRAMEWORK FOR USING IT; PART TWO: CASES; PART THREE: CONCLUSIONS
Responsibility: William V. Rapp.

Abstract:

Focuses on the strategic principles fundamental to using information technology to gain market control. This book provides case examples of how to use IT. It is designed to help managers struggling  Read more...

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