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Innovation : a very short introduction

Author: Mark Dodgson; David Gann
Publisher: Oxford ; New York : Oxford University Press, 2010.
Series: Very short introductions.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"What is innovation? How important is innovation in business? How can we use it to succeed? In the last 150 years our world has been transformed - largely due to innovation. Our parents were born into a world where television had yet to be invented, and there was no penicillin or frozen food. Our great grandparents began life in a world with no light bulbs, cars, telephones, or airplanes. This Very Short  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Dodgson, Mark, 1957-
Innovation.
Oxford ; New York : Oxford University Press, 2010
(DLC) 2010278296
(OCoLC)467748805
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Mark Dodgson; David Gann
ISBN: 9780191573286 0191573280 9780191777530 0191777536
OCLC Number: 715217512
Description: 1 online resource (xii, 148 pages) : illustrations.
Contents: 1. Josiah Wedgwood: the world's greatest innovator --
2. Joseph Schumpeter's gales of creative destruction --
3. London's wobbly bridge: learning from failure --
4. Stephanie Kwolek's new polymer: from labs to riches --
5. Thomas Edison's organizational genius --
6. Building a smarter planet?
Series Title: Very short introductions.
Responsibility: Mark Dodgson and David Gann.

Abstract:

What is innovation? How can it be used? Why is failure so common in the process of innovation? This Very Short Introduction looks at what innovation is, what it has done for us, and why it has been  Read more...

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Innovation has always been fundamental to leadership, be it in the public or private arena. This insightful book teaches lessons from the successes of the past, and spotlights the challenges and the Read more...

 
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