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Innovation and Marketing in the Video Game Industry : Avoiding the Performance Trap

Author: David T A Wesley; Gloria Barczak
Publisher: Farnham [Surrey, England] : Gower, ©2010.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"Video games have had a greater impact on our society than almost any other leisure activity. They not only consume a large portion of our free time, they influence cultural trends, drive microprocessor development, and help train pilots and soldiers. Now, with the Nintendo Wii and DS, they are helping people stay fit, facilitating rehabilitation, and creating new learning opportunities. Innovation has played a  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Wesley, David T.A.
Innovation and marketing in the video game industry.
Farnham, Surrey, England : Gower ; Burlington, VT : Ashgate, ©2010
(DLC) 2009052395
(OCoLC)496281579
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: David T A Wesley; Gloria Barczak
ISBN: 9780566091681 0566091682
OCLC Number: 649909015
Description: 1 online resource (xiv, 262 pages)
Contents: Introduction --
1. Shigeru Miyamoto and the Art of Donkey Kong --
2. Nintendo's Dark Age --
3. PlayStation Dreams --
4. Xbox Empire --
5. The Brain Age: Handheld Consoles and their Impact on Adult Gamers --
6 Rings of Death --
7. The PlayStation 3: Sony's "Supercomputer" --
8. Blu-Rays and Netflix: Defining "the Ultimate High-Definition Experience" --
9. The Wii Revolution --
10. Game Development and the Rise of Casual Games --
11. Guitar Hero Nation --
Conclusion --
Epilogue.
Responsibility: David Wesley and Gloria Barczak.

Abstract:

Video games have had a greater impact on our society than almost any other leisure activity. This title helps readers discover how some video game companies are challenging normal industry rules by  Read more...

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'A great read for anyone interested in video games and the entertainment business. Wesley and Barczak craft a compelling read based through the history of video games - the unexpected success stories Read more...

 
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