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The innovation handbook : how to develop, manage and protect your most profitable ideas

Author: Adam Jolly
Publisher: London ; Philadelphia : Kogan Page, 2008.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

Unique features, distinctive capabilities and exclusive know-how are the surest way to stay ahead of the market for any length of time. This practical guide to the effective management of ideas and  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Adam Jolly
ISBN: 9780749453183 0749453184
OCLC Number: 227574004
Description: lxiii, 314 pages : illustrations (some color) ; 25 cm
Responsibility: consultant editor, Adam Jolly.
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"if you want to get ahead get a good strategy or idea. if you want to stay ahead then protect that innovation and make sure it stays yours." the bookseller, 14 march 2008

 
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