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|All Authors / Contributors:||
|Description:||xix, 336 pages : illustrations ; 25 cm|
|Contents:||Section - ONE: New innovation;Chapter - 1.1: New innovation/the innovation system - Birgitte Andersen;Chapter - 1.2: New routes to innovation - Jessica Griffiths and Matthew Durdy;Chapter - 1.3: The evolving role of universities as innovation hubs - Neale Daniel;Chapter - 1.4: The IP framework - Rosa Wilkinson;Section - TWO: Innovation premium;Chapter - 2.1: Finding new value - Steve Evans;Chapter - 2.2: Innovation that pays off - Mike Faers;Chapter - 2.3: Harnessing technology - Richard Brook and Jane Gate;Chapter - 2.4: Taking a lead in innovation - John Sorsby;Chapter - 2.5: Technology credits - Guy Paterson;Section - THREE: How innovation is changing;Chapter - 3.1: Open innovation collaboration - Christi Mitchell;Chapter - 3.2: Digital media - Peter Matthews;Chapter - 3.3: The market for ideas - Christian Bunke;Chapter - 3.4: IP as a business asset - Simon Mounteney;Section - FOUR: Innovation techniques;Chapter - 4.1: Knowledge and technology transfer - Douglas Robertson;Chapter - 4.2: Outsourcing innovation - Mike Faers;Chapter - 4.3: Challenge-led innovation - David Rhodes;Chapter - 4.4: Design thinking - Graham Grant;Chapter - 4.5: Crowdsourcing - Paul Sloane;Chapter - 4.6: Emergent technologies - Ilya Kazi;Section - FIVE: Research models;Chapter - 5.1: How to engage with the research base - David Doherty;Chapter - 5.2: Knowledge Transfer Partnerships - Alison Reith;Chapter - 5.3: Working with research institutes - Emma Fadlon;Chapter - 5.4: Financial support for research - William Garvey;Chapter - 5.5: Research collaborations - Simon Portman;Chapter - 5.6: Innovation and research - the role of the research councils;Section - SIX: Innovative capability;Chapter - 6.1: Six steps to successful innovation -Richard Brook and Jane Gate;Chapter - 6.2: Innovation that works - Mike Faers;Chapter - 6.3: Inventor reward and recognition - Donal O'Connell;Section - SEVEN: Collaborations and partnerships;Chapter - 7.1: Open innovation, exits and how to work with a corporate - David Park and Sarah Gaunt;Chapter - 7.2: Realizing open innovation - Paul Rodgers and Bill Primrose;Chapter - 7.3: How to scan, bring in and de-risk ideas - David Park and Sarah Gaunt;Section - EIGHT: Ready for market;Chapter - 8.1: The innovation process - Steve Spruce;Chapter - 8.2: Customers before products, before profits - Peter White;Section - NINE: Competitive position;Chapter - 9.1: The role of information in innovation - Katy Wood;Chapter - 9.2: Patent landscaping - Dean Parry;Chapter - 9.3: Freedom to commercialize - Nicola Baker-Munton and Hannah Kendall;Chapter - 9.4: Risks, losses, liabilities and indemnities -Matthew R Hogg;Chapter - 9.5: Options for taking action - Patrick Cantrill;Section - TEN: Early-stage ventures;Chapter - 10.1: From start-up to first round - Adrian Burden and Mark Yeadon;Chapter - 10.2: Building and scaling a commercial platform - Mike Herd;Chapter - 10.3: Ideas in the incubator - David Gill;Chapter - 10.4: Finding the right revenue model for your IP - Sarah Boxall;Chapter - 10.5: Leveraging IP for tech start-ups - Gerard Chandrahasen;Section - ELEVEN: IP fit for purpose;Chapter - 11.1: Value-for-money IP - Matthew Smith;Chapter - 11.2: A combination of rights - Sarah Boxall;Chapter - 11.3: Broad or narrow - Ilya Kazi;Chapter - 11.4: Patent exclusions - John Hardwick;Chapter - 11.5: IP offshoring - Christian Bunke;Section - TWELVE: International rights;Chapter - 12.1: Launching innovation in emerging countries - Wendy Crosby;Chapter - 12.2: The EU's unitary patent - Hans Hutter;Chapter - 12.3: Why file in the United States first? - John Moetteli;Section - THIRTEEN: Innovation finance;Chapter - 13.1: Valuation of ideas and early-stage technology - Christi Mitchell;Chapter - 13.2: How to pitch to investors - David Gill;Chapter - 13.3: Crowdfunding - Nigel Walker;Chapter - 13.4: The UK: a competitive location for IP - Alastair Wilson;Chapter - 13.5: Tax relief for R&D - Barry Jefferd;Chapter - 13.6: The Patent Box - Patrick King|
|Responsibility:||consultant editor, Adam Jolly.|
"Praise for the previous editions: ""[A] guide for businesses in crafting new and innovative ideas, and more importantly, putting those new and innovative ideas to good use. With a business approach