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The innovation handbook : how to profit from your ideas, intellectual property and market knowledge

Author: Adam Jolly
Publisher: London : Kogan Page Limited, 2013.
Edition/Format:   Print book : English : Third editionView all editions and formats
Summary:
This book is divided into thirteen key sections : new innovation ; innovation premium ; how innovation is changing ; innovation techniques ; research models ; innovative capability ; collaborations and partnerships ; ready for market ; competitive position ; early stage ventures ; IP fit for purpose ; world rights / international reach ; innovation finance. Designed as a practical guide to the effective management  Read more...
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Document Type: Book
All Authors / Contributors: Adam Jolly
ISBN: 9780749465339 0749465336
OCLC Number: 849822596
Description: xix, 336 pages : illustrations ; 25 cm
Contents: Machine generated contents note: pt. One New innovation --
1.1. New innovation/the innovation system --
Birgitte Andersen, Big Innovation Centre --
Open innovation, ecosystems and an enterprising state --
UK Catapult centres: raising the potential of the UK innovation ecosystem --
Intellectual property reform: unleashing open innovation growth and digital entrepreneurship --
From open science to open innovation and how UK businesses can raise the potential of the academic research base --
Conclusion --
1.2. New routes to innovation --
Jessica Griffiths and Matthew Durdy, Cell Therapy Catapult --
SMEs face many challenges --
How Catapults can help --
Suggestions on how SMEs can improve their chances of success in innovation and how the Catapults fit in --
Conclusion --
1.3. The evolving role of universities as innovation hubs --
Neale Daniel, University of Sheffield --
Powerhouse of innovation --
Changes in research evaluation --
Growth in cross-disciplinary research --
Market pulls research --
Universities adopt a business focus --
Intellectual property --
Commercialization of university-owned intellectual property --
Market readiness --
Open innovation --
Strategic partnerships --
Innovation hubs --
An innovation opportunity --
Accessing the university innovation toolkit --
1.4. The IP framework --
Rosa Wilkinson, Intellectual Property Office --
High growth --
International reach --
Enforcement --
Summary --
pt. Two Innovation premium --
2.1. Finding new value --
Steve Evans, Institute of Industrial Sustainability --
Open innovation --
Responsible innovation --
Provenance --
Resilience --
Five key lessons --
Final thoughts --
2.2. Innovation that pays off --
Mike Faers, Food Innovation Solutions --
Why do the rules change in a recession? --
Innovate or fail --
Value innovation, not value engineering --
Lean innovation --
Ten golden rules for successfully innovating in a recession --
2.3. Harnessing technology --
Richard Brook and Jane Gate, Association for Independent Research and Technology Organizations --
Becoming the best at innovation --
2.4. Taking a lead in innovation --
John Sorsby, Sheffield Hallam University --
Innovation leadership considerations in an age of complexity --
2.5. Technology credits --
Guy Paterson, Equinox Innovations --
Don't miss the opportunity to claim your tax credits! --
The driving force behind innovation is the need to overcome problems by developing new and insightful methodologies necessary to formulate a solution --
It is very important to use highly trained technology professionals in order to assist in processing your claims --
Remember that the R&D tax credits programme is 95 per cent technical --
Don't delay checking your eligibility --
pt. Three How innovation is changing --
3.1. Open innovation collaboration --
Christi Mitchell, Highbury Ltd --
What is open innovation? --
Who operates open innovation? --
Ensuring the model is successful --
3.2. Digital media --
Peter Matthews, Nucleus --
Internet RIP --
mCommerce --
the next business frontier --
What's next? --
What you should do to innovate effectively in the mobile era --
3.3. The market for ideas --
Christian Bunke, Basck --
Business models and increased intellectual property rights (IPR) filings --
Europe and the UK falling behind --
Focus on research together with high-tech clusters --
Finding the next big thing --
Patent Box and the European Patent --
Number of patent sales increasing --
Emerging markets should be seen as an opportunity --
3.4. IP as a business asset --
Simon Mounteney, Marks and Clerk Consulting LLP --
Monetization --
Corporate growth --
Securitization --
Taxation --
Asset protection --
Patent pools and standards --
Licences of right, certification marks and collective marks --
Key points --
pt. Four Innovation techniques --
4.1. Knowledge and technology transfer --
Douglas Robertson, PraxisUnico --
The range of interactions --
The scale of interactions --
Do intellectual property rights get in the way? --
Rarely does a research project stand alone --
But surely if the university publishes the results then my business advantage is gone? --
Intellectual property and valuation --
Intellectual property an enabler and not a barrier --
Easy Access IP --
What next? --
4.2. Outsourcing innovation --
Mike Faers, Food Innovation Solutions --
Outsourcing innovation --
Five benefits of outsourcing --
4.3. Challenge-led innovation --
David Rhodes, Public Health England --
Challenges and priorities --
Biomedical innovations --
Information and communications technology --
Health marketing innovations --
Promoting and nurturing innovation --
4.4. Design thinking --
Graham Grant, Robert Gordon University --
4.5. Crowdsourcing --
Paul Sloane, Destination Innovation --
4.6. Emergent technologies --
Ilya Kazi, Mathys &. Squire --
The upside --
The challenges --
Reducing the risk --
The key to success --
pt. Five Research models --
5.1. How to engage with the research base --
David Doherty; National Centre for Universities and Business --
5.2. Knowledge Transfer Partnerships --
Alison Reith, West of Scotland KTP Centre --
5.3. Working with research institutes --
Emma Fadlon, The Pirbright Institute --
Innovation and national capabilities --
Adding value --
Innovation in the animal health landscape --
Collaborating with institutes --
Conclusion --
5.4. Financial support for research --
William Garvey, Leyton UK and Ireland --
Grants --
Tax incentives --
Conclusion --
5.5. Research collaborations --
Simon Portman, Marks and Clerk Solicitors LLP --
Ownership and use of foreground intellectual property --
Some practical considerations --
Conclusion --
5.6. Innovation and research --
the role of the research councils --
pt. Six Innovative capability --
6.1. Six steps to successful innovation --
Richard Brook and Jane Gate, Association for Independent Research and Technology Organizations --
Step 1 Networking --
Step 2 Searching for technologies --
Step 3 Protecting the intellectual property --
Step 4 Proving that the technology works --
Step 5 Demonstrating compliance --
Step 6 Supporting the technology --
The management team and resourcing --
6.2. Innovation that works --
Mike Faers, Food innovation Solutions --
Where to start --
leadership and ambition --
The innovation audit --
A seat at the table --
does your structure reflect your ambition? --
The burning platform --
The virtuous circle --
How To guide for your business? --
People power --
Balancing the plan --
Measure progress and celebrate success --
Challenge --
learn --
persist --
6.3. Inventor reward and recognition --
Donal O'Connell, Chawton Innovation Services --
Benchmark data --
Statutory provisions --
Recent UK court case --
From push to pull --
Reward and recognition --
Reward programmes --
Recognition programmes --
The scope of the reward and recognition programme --
Recommended actions --
Some final thoughts --
pt. Seven Collaborations and partnerships --
7.1. Open innovation, exits and how to work with a corporate --
David Park and Sarah Gaunt, Eminate --
How can I engage with a multinational corporation? --
What is open innovation? --
How can I license my IP to a multinational corporation? --
7.2. Realizing open innovation --
Paul Rodgers and Bill Primrose, Ithaka Life Sciences Ltd --
Why the pharmaceutical industry embraced open innovation --
Models for open innovation --
What are the current commercial and technical limitations on realizing the potential of open innovation? --
Conclusions --
7.3. How to scan, bring in and de-risk ideas --
David Park and Sarah Gaunt, Eminate --
Ideas underpin everything... --
Sources of innovative ideas? --
How to filter potential ideas --
pt. Eight Ready for market --
8.1. The innovation process --
Steve Spruce, The Centre for Process Innovation --
What is innovation? --
The innovation challenge and the valley of death --
The innovation process --
8.2. Customers before products, before profits --
Peter White, YTKO --
pt. Nine Competitive position --
9.1. The role of information in innovation --
Katy Wood, Minesoft --
Global innovation --
Global information --
Turning information into intelligence --
Current awareness --
9.2. Patent landscaping --
Dean Parry, Patent Seekers --
You will avoid making potentially expensive mistakes --
You will learn who your competitors are and who your competitors will be --
You can determine what each of those competitors is working on --
You can see how rapidly new innovation is taking place in your space --
You can identify gaps in your R&D --
You can identify which patents are seminal discoveries and which are incremental improvements --
You can improve your licensing strategy --
Learn whose innovations could be licensed to your benefit --
You can visualize the most densely and sparsely populated patent areas --
Help you avoid potentially expensive litigious or defensive action --
9.3. Freedom to commercialize --
Nicola Baker-Munton and Hannah Kendall, Stratagem IPM --
Identification of third-party patents --
Assessment of third-party rights and dealing with the threat --
Conclusion --
9.4. Risks, losses, liabilities and indemnities --
Matthew R Hogg, Liberty International Underwriters --
Intellectual property insurance products --
Concluding thoughts --
9.5. Options for taking action --
Patrick Cantrill, Walker Morris --
More affordable, effective remedies --
The cost and inefficiencies of the current European patent system Note continued: The proposed introduction of the unitary European patent --
The proposed introduction of the Unified Patent Court --
The Patents County Court (the PCC) --
What cases are suitable for the PCC? --
What are the benefits of the PCC? --
The Jackson Reforms to civil procedure --
pt. Ten Early-stage ventures --
10.1. From start-up to first round --
Adrian Burden, Key IQ Ltd, and Mark Yeadon, Yeadon IP Ltd --
Build your IP on rock, not sand --
Start as you mean to go on --
No skeletons in the closet --
Where there's smoke, there are mirrors --
Eyes on the prize --
10.2. Building and scaling a commercial platform --
Mike Herd, Sussex Innovation Centre --
Building a commercial platform via management development --
Incubation --
Investment --
Building a commercial platform with the support of big business --
Acquisition --
Customer mentors --
10.3. Ideas in the incubator --
David Gill, St John's Innovation Centre --
From necessity to opportunity --
Defining business incubation --
Incubators or incubation? --
Accelerators: old wine in new bottles? --
Schemes and markets --
The bottom line --
10.4. Finding the right revenue model for your IP --
Sarah Boxall, Boxall IPM Ltd --
Keep the product in-house --
License the product --
Divest the product --
10.5. Leveraging IP for tech start-ups --
Gerard Chandrahasen, Rational IP Ltd --
Maximizing value from your intellectual property --
Dispelling common myths --
Summary --
pt. Eleven IP fit for purpose --
11.1. Value-for-money IP --
Matthew Smith, Mewburn Ellis --
The foundations --
The roles of IP --
Before you start building --
ownership --
How to build --
Where to build --
Timing and costs --
Keeping up with the Joneses --
11.2. A combination of rights --
Sarah Boxall, Boxall IPM Ltd --
11.3. Broad or narrow --
Ilya Kazi, Mathys and Squire --
Strategic planning --
Prior art --
Framing claims --
Conclusion --
11.4. Patent exclusions --
John Hardwick, Hardwick and Co --
Embody the idea --
Software --
Mathematical methods --
Scientific discoveries --
Performance of a mental act --
Treatment of the human or animal body --
Invasive medical diagnosis --
Business methods --
Graphical user interfaces --
Summary --
11.5. IP offshoring --
Christian Bunke, Basck --
The offshoring wave --
Initially IP admin and cost focused --
Flexibility and access to talent --
Top quality work --
Conclusion --
pt. Twelve International rights --
12.1. Launching innovation in emerging countries --
Wendy Crosby, Murgitroyd --
Emerging territories --
Business issues --
IP issues --
Registered designs --
Trade marks --
Summary --
12.2. The EU's unitary patent --
Hans Hutter, Nederlandsch Octrooibureau --
Basic change --
Strategic choices --
Gradual change --
12.3. Why file in the United States first? --
John Moetteli, Da Vinci Partners LLC --
What your US competition doesn't want you to know about US patent law --
Conclusions --
pt. Thirteen Innovation finance --
13.1. Valuation of ideas and early-stage technology --
Christi Mitchell, Highbury Ltd --
The market approach --
based on a comparable transaction --
The income approach --
based on anticipation --
Our technology valuation model --
Due diligence --
13.2. How to pitch to investors --
David Gill, St John's Innovation Centre --
13.3. Crowdfunding --
Nigel Walker, Technology Strategy Board --
What are some of the factors to consider when using crowdfunding? --
13.4. The UK: a competitive location for IP --
Alastair Wilson, Tait Walker LLP --
13.5. Tax relief for R&D --
Barry Jefferd, George Hay Chartered Accountants --
Research and Development (R&D) Tax Relief --
What is it? --
Amount of relief --
What does this mean? --
So what are these qualifying costs? --
Is it that easy? --
The R&D could take years --
Conclusion --
13.6. The Patent Box --
Patrick King, MHA Macintyre Hudson --
The background --
How to qualify --
What types of income qualify? --
How to calculate relevant intellectual property profits (RIPP) --
Practical considerations and planning issues --
Example of group licensing/patent ownership --
Summary.
Responsibility: consultant editor, Adam Jolly.

Abstract:

The Innovation Handbook is a practical guide to the effective management and commercial exploitation of ideas and knowledge, allowing companies to move ahead of their competitors, offer real value to  Read more...

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Praise for the previous editions: "[A] guide for businesses in crafting new and innovative ideas, and more importantly, putting those new and innovative ideas to good use. With a business approach to Read more...

 
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