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Innovation management : strategies, concepts and tools for growth and profit

Author: Shlomo Maital; D V R Seshadri
Publisher: Los Angeles ; London : SAGE, ©2012.
Edition/Format:   eBook : Document : English : 2nd edView all editions and formats
Summary:
Innovation Management: Strategies, Concepts and Tools for Growth and Profit is a unique book in the rapidly growing discipline of Innovation Management. It seeks to build on the experience from an earlier discipline-Competitive Strategy. It took more than two decades for practitioners to realize that successful strategy is driven by implementation, not by formulation. Similarly, successful innovation-the key to  Read more...
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Details

Genre/Form: Case studies
Additional Physical Format: Print version:
Maital, Shlomo.
Innovation management.
Los Angeles ; London : SAGE, ©2012
(DLC) 2012027008
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Shlomo Maital; D V R Seshadri
ISBN: 8132110757 9788132110750
OCLC Number: 895729528
Description: 1 online resource
Contents: List of Abbreviations --
List of Examples and Mini Case Studies --
List of Action-Learning Exercises --
Preface to the Second Edition --
Preface to the First Edition Ec, Tec, Exec --
Prologue --
Part I. : Strategies and Concepts for Innovation --
1. --
The Innovation Imperative: Why Innovate --
2. --
The Innovation Portfolio: What to Innovate --
3. --
The Innovation Voices: How to Innovate --
4. --
The Innovative Mind: Who Innovates --
Part II. : Tools for Profit and Growth --
5. --
Price-Cost-Value --
6. --
Hidden Costs, Hidden Benefits. 7. --
Trade-Offs: Optimizing and Eliminating Them --
8. --
Cost Functions: 'Survival of the Fittest' --
9. --
People, Knowledge and Machines: In Search of a Free Lunch --
10. --
Scale and Scope: Scaling Markets of One --
11. --
Learning Curves Are Made, Not Born --
12. --
Where Is the Money Markets and Demand-Driven Innovation --
13. --
Calculating Risks: Decision-Making in an Uncertain World --
14. --
Competing by Collaborating --
Epilogue: Ten Essential Tools --
About the Authors.
Responsibility: Shlomo Maital and D.V.R. Seshadri.

Abstract:

Provides 10 essential and practical tools to help innovators guide their ideas to marketplace success. This title contains a large number of new mini case studies about innovative start-ups,  Read more...

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A unique book in the rapidly growing discipline of innovation management...combines the extensive knowledge and international experience...an ideal book for business school programmes and also Read more...

 
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