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Innovation masters : history's best examples of business transformation.

Publisher: Detroit : Gale/Cengage Learning, ©2012.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Innovation Masters covers the best examples of successful businesses and/or business people that have incorporated or developed a new product, service or technology that help to reinvent or revolutionize their business and/or industry. Entries will detail how these dramatic innovations were pivotal in keeping these companies on the cutting edge. Companies such as Amazon (who was successful in carving out new sales  Read more...
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Genre/Form: Case studies
Document Type: Book
ISBN: 9781414496184 1414496184
OCLC Number: 768811132
Description: ix, 404 pages ; 29 cm

Abstract:

Innovation Masters covers the best examples of successful businesses and/or business people that have incorporated or developed a new product, service or technology that help to reinvent or revolutionize their business and/or industry. Entries will detail how these dramatic innovations were pivotal in keeping these companies on the cutting edge. Companies such as Amazon (who was successful in carving out new sales channels), Starbuck's (who successfully re-framed a product's relationship to its customer base), or IBM (who successfully shifted an entire company's strategy from providing products to services), will be highlighted. --from publisher description.

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