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Innovation reinvented : six games that drive growth

Author: Roger Miller; Marcel Côté
Publisher: Toronto ; Buffalo : University of Toronto Press, ©2012.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"Innovation is essential for businesses to survive in the long run, but there are no one-size-fits-all strategies for innovating successfully. A firm's specific business environment will determine what works and what does not work. Based on a global survey of innovative firms and on 50 in-depth case studies, Innovation Reinvented identifies six patterns or 'games' of innovation, each commanding best-of-class  Read more...
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Document Type: Book
All Authors / Contributors: Roger Miller; Marcel Côté
ISBN: 9781442644298 144264429X
OCLC Number: 772686003
Description: ix, 301 pages : illustrations ; 24 cm
Contents: Preface --
Introducing the games. The diversity of innovation --
Peering into the black box --
Searching for patterns --
The games of innovation --
Emerging and mature markets --
Product architecture --
The six games of innovation. Eureka! --
The special case of the pharmaceutical sector --
Battles of architecture --
Breakthrough games: high technology craft --
New and improved --
Mass customization --
Pushing the envelope --
Transitions --
Looking ahead. Winning strategies --
Public policies --
Rethinking innovation --
End notes.
Responsibility: Roger Miller and Marcel Côté.
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Abstract:

Based on a global survey of innovative firms and on 50 in-depth case studies, Innovation Reinvented identifies six patterns or 'games' of innovation, each commanding best-of-class strategies and best  Read more...

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