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Innovation reinvented : six games that drive growth

Author: Roger Miller; Marcel Côté, (Economist)
Publisher: Toronto [Ont.] : University of Toronto Press, ©2012
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"Innovation is essential for businesses to survive in the long run, but there are no one-size-fits-all strategies for innovating successfully. A firm's specific business environment will determine what works and what does not work. Based on a global survey of innovative firms and on 50 in-depth case studies, Innovation Reinvented identifies six patterns or 'games' of innovation, each commanding best-of-class  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Miller, Roger.
Innovation Reinvented : Six Games that Drive Growth.
Toronto : University of Toronto Press, ©2000
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Roger Miller; Marcel Côté, (Economist)
ISBN: 9781442699571 1442699574
OCLC Number: 799730739
Description: 1 online resource (ix, 301 pages)
Contents: Preface --
Introducing the games. The diversity of innovation --
Peering into the black box --
Searching for patterns --
The games of innovation --
Emerging and mature markets --
Product architecture --
The six games of innovation. Eureka! --
The special case of the pharmaceutical sector --
Battles of architecture --
Breakthrough games: high technology craft --
New and improved --
Mass customization --
Pushing the envelope --
Transitions --
Looking ahead. Winning strategies --
Public policies --
Rethinking innovation --
End notes.
Responsibility: Roger Miller and Marcel Côté.
More information:

Abstract:

"Innovation is essential for businesses to survive in the long run, but there are no one-size-fits-all strategies for innovating successfully. A firm's specific business environment will determine what works and what does not work. Based on a global survey of innovative firms and on 50 in-depth case studies, Innovation Reinvented identifies six patterns or 'games' of innovation, each commanding best-of-class strategies and best practices. Examining recognized innovative companies - from Apple and Intel in the technology area to Proctor & amp; Gamble and Clorox in mature markets - this book dispels the notion of innovation as a 'one-size fits all' or necessarily radical process. As Roger Miller and Marcel Co^teþ demonstrate, the vast majority of innovations result from improvements in product features or business processes. Innovation Reinvented provides a unique framework for entrepreneurs and senior executives to identify the game(s) in which a business is involved, and which approaches are best-suited to win by competing on innovation."--Publisher's website.

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