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The innovation secrets of Steve Jobs : insanely different : principles for breakthrough success

Author: Carmine Gallo
Publisher: New York : McGraw-Hill, ©2011.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Presents a guide to business success based on the career and innovations of Steve Jobs.
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Named Person: Steve Jobs; Steven Jobs; Steve Jobs; Steve Jobs; Steven Jobs
Document Type: Book
All Authors / Contributors: Carmine Gallo
ISBN: 9780071748759 007174875X
OCLC Number: 613428205
Description: xiii, 241 p. : ill. ; 24 cm.
Contents: What would Steve do? --
Follow your heart --
Think differently about your career --
Inspire evangelists --
Think differently about your vision --
Seek out new experiences --
Think differently about how you think --
See genius in their craziness --
Think differently about your customers --
Simplicity is the ultimate sophistication --
Think differently about design --
We're here to help you grow --
Think differently about your brand experience --
The world's greatest corporate storyteller --
Think differently about your story --
One more thing--don't let the bozos get you down.
Responsibility: Carmine Gallo.

Abstract:

The author of The Presentation Secrets of Steve Jobs once again gets inside the mind of the CEO of the decade, and gives readers the seven principles they need to innovate like Steve Jobs.  Read more...

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