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The innovator's solution : creating and sustaining successful growth

Author: Clayton M Christensen; Joel Leffert; Michael E Raynor
Publisher: Prince Frederick, MD : Recorded Books, 2007.
Edition/Format:   eAudiobook : English : UnabridgedView all editions and formats
Summary:
Clayton M. Christensen is a professor of business administration at Harvard Business School. Michael E. Raynor is a director at Deloitte Research. Together, they outline an innovative plan that urges businesses to create disruption rather than fleeing from it.
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Genre/Form: Downloadable audio books
Audiobooks
Material Type: Audio book, etc., Sound recording, Internet resource
Document Type: Internet Resource, Computer File, Sound Recording
All Authors / Contributors: Clayton M Christensen; Joel Leffert; Michael E Raynor
ISBN: 9781429457415 1429457414
OCLC Number: 85386802
Notes: Audio file.
Title from image of compact disc container on Web page (viewed Feb. 27, 2007).
Previously released on compact disc, 2004.
Performer(s): Read by Joel Leffert.
Description: 1 online resource (1 audio file (9.5 hr.))
Contents: How to succeed at the mandate to grow --
How can we beat our most powerful competitors? --
What products will customers want to buy? --
Who are the best customers for our products? --
Getting the scope of the business right --
How to avoid commoditization --
Is your organization capable of disruptive growth? --
Managing the strategy development process --
There is good money, and there is bad money.
Responsibility: by Clayton M. Christensen and Michael E. Raynor.

Abstract:

Clayton M. Christensen is a professor of business administration at Harvard Business School. Michael E. Raynor is a director at Deloitte Research. Together, they outline an innovative plan that urges businesses to create disruption rather than fleeing from it.

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